Yesso Marketing Bootcamp 2024
Boost your digital marketing career in Africa
You aspire to succeed in digital marketing, but you feel lost and uncertain about the best way to achieve it.
Discover the Yesso Marketing Bootcamp, the complete program that gives you the technical skills and leadership qualities needed to excel in the world of digital marketing in Africa.
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Awards
Trust and Professional Security
By participating in the Yesso Marketing Bootcamp, you will build confidence in your professional skills in the field of digital marketing. Our program gives you the security of knowing that you are on the right track to success in your career, thanks to solid knowledge and practical skills.
Clarity and Strategic Vision
Through our holistic approach, you will gain clarity on your career path and develop a strategic vision for your future in digital marketing in Africa. The Yesso Marketing Bootcamp will help you identify growth opportunities and set clear goals to achieve your career aspirations.
Pride in Belonging to a Social Cause
By participating in our program, you are part of a community committed to supporting talent development in Africa. Your contribution to the Yesso Marketing Bootcamp will allow you to feel immense pride in having participated in a social initiative that has a positive impact on digital marketing professionals in the region.
4 key themes
We will share a wealth of knowledge and practical advice during the bootcamp. From digital marketing fundamentals to advanced strategies, our trainers will explain each topic in depth and provide concrete advice on how to apply them immediately. We are confident that this bootcamp will not only help you develop your digital marketing skills, but will also provide you with the tools to stand out in your career!
01
Yesso Marketing Day
The Bootcamp’s “Yesso Marketing Day” offers a day of exploration and learning. With an opening keynote, hands-on workshops to assess expectations, an inspiring talk on future marketing trends, an interactive session on leadership traits, and a thought-provoking interview on personal leadership development, this day promises to be an enriching experience for participants.
02
Influence day
Bootcamp’s “Influence Day” features a day dedicated to exploring influencer marketing. Attendees will have the opportunity to attend informative keynotes on key strategies for building a strong brand through influencer marketing, as well as hands-on workshops on defining personas and balancing their work life. Additionally, an interactive session will focus on creating influencer personas to optimize influencer campaigns. Finally, an interview will highlight the results of a successful influencer marketing campaign, perhaps with a major brand such as Orange.
03
Technology day
The Bootcamp’s Technology Day offers an in-depth exploration of the latest technological advances. Attendees will have the opportunity to attend engaging keynotes on how to use new technologies to improve organizational performance, as well as how to effectively build GPT prompts. Hands-on workshops will allow attendees to simulate prompt creation and learn about RPM methodology to overcome internal barriers. Finally, a panel will discuss why and how organizations should embrace AI.
04
Brand mark & content day
The Bootcamp’s “Brand Mark & Content Day” is a day dedicated to exploring branding and content. Participants will have the opportunity to attend inspiring keynotes on using African storytelling to expand their marketing reach and on StoryBrand’s SB7 approach to dominate their market. An engaging panel will address how to turn dreams into reality through their organization’s brand pitch. In addition, practical workshops will provide must-do tactics for a winning marketing strategy. Finally, a summary of the day’s key points will be presented in a local language, providing an enriching local perspective.
Our prestigious speakers
General Manager, By Filling
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Marketing Strategist
Mohamed Lamine Diallo
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SEO Specialist
Christiane Kourouma
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Surprise guests are joining the event.
Who are they?
Find out soon.
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Explore testimonials from participants whose lives have been transformed thanks to our bootcamp!
FAQ
Are you looking for answers to commonly asked questions about our upcoming Yesso Marketing Bootcamp?
How can I register for the event ?
Registration is done online. Simply fill out the registration form below with your personal information such as your first and last name, email address and current position. This quick process ensures that we have all the information we need to onboard you to the BOOTCAMP and send you important information throughout the experience. Once registered, you will receive a confirmation email with additional details.
When will the bootcamp take place ?
The training will take place from September 10 to 12, 2024. These dates have been chosen to give you enough time to prepare and fully engage in the sessions.
Are there any costs associated with participating in this event?
BOOTCAMP is completely free . We wanted to make it accessible to everyone to share valuable knowledge with our community.
We strongly believe in the importance of education and skills sharing, especially in a field as dynamic as digital marketing.
What topics will be covered during the bootcamp?
We will cover current topics such as artificial intelligence (AI), influencer marketing, brand content, but also digital marketing in an African context. These are essential topics to know in 2024. In addition, we have planned surprises with special guests and international speakers.
Join the adventure
10 – 12 September 2024
An unmissable opportunity to discover the benefits of bootcamp!